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Audience Projects
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Creator partnerships

You build the audience.
We build the project.

You’ve already built the audience. We research what they want, identify the strongest business opportunity, then help build and launch it with you — from digital products and communities to larger creator-led businesses.

Apply to Partner

Selected early partners pay no upfront development fee. We participate in the success of what we build together.

Applications are reviewed individually.

You

Audience, trust, distribution

Audience Projects

Research, strategy, build, launch

Outcome

A business built around your audience

You built the distribution. Why only rent it out?

Creators spend years building attention, trust, community and distribution. Most monetisation still means temporarily giving other companies access to that audience through sponsorships, affiliate offers and brand deals.

Those partnerships can be valuable. They also end when the campaign ends.

Brand deals monetise access to your audience. Audience Projects helps explore what can be built around it.

The model

From your audience to a business you own.

  1. 01

    Your audience

    The attention, trust and community you've already built.

    ↓
  2. 02

    We find the opportunity

    We study what they need, want and already pay for.

    ↓
  3. 03

    We build it

    Strategy, product and infrastructure around the strongest opportunity.

    ↓
  4. 04

    We launch together

    You introduce it to your audience. We run the project side.

    ↓
  5. 05

    We grow it together

    We stay involved after launch, learn from the audience and improve the business over time.

We don’t start with a product.
We start with your audience.

We study these things before deciding what should exist:

The format is the conclusion of the research, never the starting point. A project might be a digital product, education, a course, a membership, a community, software or another digital-first business.

If we think a creator’s original idea is weaker than the opportunity we see, we’ll say so.

  • You and your work
  • Your content and formats
  • Audience behaviour
  • Comments and questions
  • Recurring problems and desires
  • Existing monetisation
  • Market opportunity
  • What they already pay for

The audience determines the project.

How it works

A deliberate process, not a production line.

  1. 01

    Apply

    Tell us about your audience, content and what you've built so far.

  2. 02

    We Research

    We analyse your audience, content and commercial opportunities to determine whether there's a project worth building.

  3. 03

    We Build

    If we partner, Audience Projects handles the strategy and development required to turn the opportunity into a real product or business.

  4. 04

    We Launch Together

    You bring the relationship with your audience. We bring the project infrastructure, strategy and backend. Then we launch, learn and improve.

Stay focused on the audience.
We’ll focus on the project.

Keep doing what made you valuable. We take on as much of the business complexity as the partnership requires.

Opportunity Research

Understanding what your audience would genuinely pay for.

Product Strategy

Deciding the format, scope and positioning of what gets built.

Product Development

Building the actual product to a standard worth your name.

Brand & Positioning

Naming, identity and messaging that fits your existing work.

Sales Infrastructure

Pages, checkout, delivery and the systems behind them.

Launch Strategy

How and when the project reaches your audience.

Backend Operations

Support, fulfilment and the day-to-day running of the project.

Analytics & Optimisation

Measuring what happens after launch, then improving it.

Illustrative examples

What could an Audience Project actually look like?

You don't need to arrive with the business idea. We study what you've already built — your audience, content, recurring questions and behaviour — then determine what opportunity makes the most sense.

The audience determines the project.

EXAMPLE 01

FITNESS & WELLNESS CREATOR

4.2K

FOLLOWERS

She creates realistic fitness and lifestyle content for young women. Her audience trusts her approach and repeatedly asks how she stays consistent with training when life gets busy.

01 — AUDIENCE SIGNALS

  • 4.2K highly engaged followers
  • Recurring questions about consistency and routines
  • Strong trust in her personal approach
  • Audience wants practical structure, not more generic fitness advice

02 — OPPORTUNITY

6-WEEK FITNESS CONSISTENCY SYSTEM

A structured system for women who struggle to maintain a gym routine.

  • Workout programme
  • Weekly training structure
  • Habit tracking
  • Exercise demonstrations
  • Creator-led guidance
  • Accountability/community

03 — AUDIENCE PROJECTS BUILDS

  • Opportunity research
  • Product strategy
  • Offer development
  • Product development
  • Branding & positioning
  • Sales infrastructure
  • Launch strategy
  • Backend operations
  • Analytics & optimisation

04 — CREATOR'S ROLE

Keep creating for the audience that got her here.

Audience Projects handles the strategy, product and infrastructure around the opportunity.

EXAMPLE 02

AUTOMOTIVE CREATOR

52K

FOLLOWERS

He creates content around performance cars, ownership, modifications and the enthusiast lifestyle. His audience regularly asks for buying advice, modification recommendations and opinions on what is actually worth spending money on.

01 — AUDIENCE SIGNALS

  • 52K engaged automotive followers
  • High trust around purchasing decisions
  • Repeated questions about cars, upgrades and ownership
  • Followers value his judgement and recommendations
  • Strong enthusiast identity within the audience

02 — OPPORTUNITY

PRIVATE AUTOMOTIVE CLUB

A paid enthusiast membership built around trusted automotive advice, owner knowledge, exclusive access and a community of like-minded enthusiasts.

  • Private member community
  • Buying and ownership discussions
  • Modification and upgrade guidance
  • Creator Q&As
  • Exclusive automotive content
  • Member-only resources
  • Owner and enthusiast network
  • Member events / meet opportunities
  • Partner benefits where appropriate

03 — AUDIENCE PROJECTS BUILDS

  • Community strategy
  • Membership structure
  • Offer & pricing
  • Brand & positioning
  • Platform infrastructure
  • Sales infrastructure
  • Launch strategy
  • Backend operations
  • Retention & analytics

04 — CREATOR'S ROLE

Keep creating and leading the community.

Audience Projects handles the business infrastructure, systems and optimisation behind it.

Different creator. Different audience. Different project.

Follower count alone doesn't determine the opportunity. We care about the relationship between a creator and their audience, what that audience values, and what genuinely makes sense to build around it.

You bring the audience. We find the opportunity and build around it.

Apply to Partner

Not a traditional agency relationship

A different kind of partnership.

Traditional agency

YOUR IDEA

THEY BUILD IT

THEY DELIVER IT

You already need to know what you want built.

Audience Projects

YOUR AUDIENCE

WE FIND THE OPPORTUNITY

WE BUILD IT

WE GROW IT TOGETHER

We start with what you’ve already built and determine what makes sense to build around it.

You build the audience. We build around it.

Audience Projects exists to turn the relationship between a creator and their audience into something valuable — without requiring the creator to become the strategist, product developer or operator behind it.

Why Audience Projects

Aligned Incentives

We care about what happens after launch — not just finishing the build.

Audience-First Strategy

We don't force your audience into a predetermined product.

Built Around The Creator

The project should fit your content, authority and community.

Long-Term Thinking

We want to build relationships and assets, not complete one-off tasks.

Questions

There isn't a single follower threshold. We care about audience quality, engagement, trust and the commercial opportunity as much as raw follower count.

Digital-first projects: digital products, education, courses, memberships, communities, software and tools. The right format depends on what the audience research points to.

No. Product strategy is part of what we do. We research your audience and recommend what we believe has the strongest potential.

For selected creators there is no upfront build fee — we invest our time and resources and participate in the project's success instead. The exact structure depends on the project and is agreed before any work begins.

No. Every application is reviewed individually and we only move forward where we believe there's a strong fit and a genuine opportunity.

Yes. Your relationship with your audience is one of the most important parts of the partnership. We handle the project side, but successful launches still require the creator to actively support what we're building together.

Ownership varies by project and is agreed in writing before work begins. We don't apply a fixed template to every partnership.

Audience Projects is designed to complement your existing business and partnerships. Any project-specific restrictions would be discussed and agreed before working together.

You already built the audience. Let’s find out what we can build around it.

We’re currently reviewing creators for upcoming Audience Projects partnerships.

Apply to Partner

Applications are reviewed individually.